Effective Date: June 4, 2026

Business Name: Pearl Cove Aesthetics under management of JC Rice Co. Management, LLC

Website: www.pearlcoveaesthetics.com

Welcome to Pearl Cove Aesthetics! Pearl Cove Aesthetics (“Pearl Cove,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information you provide through our website, online forms, scheduling links, communications, and related services.

This Privacy Policy applies to general website use. If you become a patient or client receiving aesthetic medical services, certain information may also be protected under HIPAA and will be governed by our Notice of Privacy Practices.

Information We Collect

We may collect information you voluntarily provide, including your name, phone number, email address, appointment requests, treatment interests, consultation inquiries, and any information you submit through contact forms, booking links, intake forms, or email.

We may also collect basic website usage information such as browser type, device information, IP address, pages visited, referral source, and interactions with our website. This information may be collected through cookies, analytics tools, or similar technologies.

Please do not submit urgent medical concerns, sensitive health details, photographs, or protected health information through unsecured website contact forms. Medical or treatment-related information should be submitted only through our approved secure patient forms, portal, scheduling platform, or other designated secure method.

How We Use Information

• Respond to inquiries.

• Schedule consultations or appointments.

• Provide client support.

• Send appointment reminders.

• Provide information about services, promotions, or events when permitted.

• Improve our website and client experience.

• Maintain records and comply with legal, professional, and regulatory obligations.

• Protect the safety, rights, and security of our clients, staff, practice, and website.

Online Booking and Third-Party Platforms

We may use third-party platforms for scheduling, electronic health records, Good Faith Exams, payment processing, text messaging, email marketing, website hosting, analytics, or other business operations.

These third-party platforms may collect and process information according to their own privacy policies and contractual obligations. When required by law, we will use vendors that agree to appropriate confidentiality, privacy, and security protections.

Health Information and HIPAA

Certain health information collected in connection with your care may be considered protected health information. Our use and disclosure of protected health information is described in our Notice of Privacy Practices.

We do not sell protected health information. We do not use protected health information for marketing in ways that require authorization unless we have obtained the required written authorization.

Website Tracking, Cookies, and Analytics

Our website may use cookies or similar technologies to improve site function, understand website traffic, and support marketing or advertising efforts.

Because health-related website activity can be sensitive, Pearl Cove Aesthetics does not knowingly use tracking technologies on pages that collect protected health information unless they have been reviewed for privacy and HIPAA compliance. Google Ads tracking, session replay tools, or similar third-party tracking technologies on pages that collect appointment requests, treatment-interest forms, patient intake information, or other health-related information unless the setup has been reviewed for HIPAA/privacy compliance.

Email and Text Communications

By providing your email address or phone number, you authorize us to contact you regarding your inquiry, appointments, services, and other practice-related communications.

Marketing emails should include a way to unsubscribe. Marketing text messages should only be sent with appropriate consent and should include opt-out instructions such as “Reply STOP to unsubscribe.”

Payments

If we accept online payments, payment information may be processed through a third-party payment processor. We do not recommend sending credit card information through email, text message, or general website contact forms.

Sharing of Information

We may share information with:

• Scheduling, EHR, payment, communication, hosting, analytics, or business service providers.

• Licensed medical professionals involved in evaluation, treatment, or Good Faith Exams.

• Legal, regulatory, insurance, or compliance advisors.

• Government authorities or other parties when required by law.

• Emergency or safety personnel if necessary to protect health or safety.

We do not sell your personal information.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect information. However, no website, email system, text system, or internet transmission is completely secure. Please use secure forms or approved patient communication channels when submitting sensitive information.

Data Breach Notice

If a breach affects personal information or protected health information, we will follow applicable federal and Georgia notification requirements.

Your Choices

You may contact us to request access to, correction of, or deletion of certain personal information, subject to legal, medical record, and business recordkeeping requirements.

You may unsubscribe from marketing emails by using the unsubscribe link. You may opt out of marketing text messages by replying STOP, when applicable.

Children’s Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children through the website.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.

Contact Us

Pearl Cove Aesthetics
[3070 Windward Plaza, Ste. T/U, Alpharetta, GA 30004]
470-329-7361
pearlcove@pearlcoveaesthetics.com
www.pearlcoveaesthetics.com

Notice of Privacy Practices / HIPAA Website Statement

This Notice of Privacy Practices describes how medical information about you may be used and disclosed and how you can access this information. Please review it carefully.

Pearl Cove Aesthetics respects the privacy of your health information. When you receive clinical services, certain information may be protected under federal and state privacy laws, including HIPAA. This Notice explains your rights, our responsibilities, and how we may use and disclose your health information for treatment, payment, health care operations, and as otherwise permitted or required by law.

Pearl Cove Scheduling Note

Pearl Cove Aesthetics provides aesthetic services that may vary based on consultation findings, treatment plan, product selection, treatment area, and number of sessions. A Good Faith Estimate is not a contract and does not require you to receive services.